If it doesn’t stand there and scream boldly at its readers just by its name, Brett McGinn’s Love Fucking Sucks is certainly unconventional by nature. However, despite that exact unconventional nature, Brett’s therapy style is anything but. It’s design is actually really simple yet effective. It is built from years of empathy and caring. Then re-branded with a new spin catering to a young audience.
Where this story begins is in Brett’s childhood. Having always gravitated towards helping others Brett knew even from a young age that he wanted to grow into a role where he can support people through hardship. During his youth he always found himself as someone that others could confide in. From the small secrets to the larger truths Brett found that he always had a knack for listening. It wasn’t until college though that Brett began to mold his vision into what he portrays now. What we see in present day all began with one night where he was helping a friend get through a breakup. It was during that night that he realized just how fascinated he was by the array of human emotions people go through during the stages of a relationship. What intrigued Brett more however was being able to help others sort through those emotions to find a resonating answer. He found that relationships, especially in college, were extremely messy. Brett also realized that a lot of people didn’t have anywhere to turn for that reason. People were self-medicating and getting themselves into situations where they weren’t happy with the choices they were making when the answer was usually simple. They just needed someone to talk to.
It was that realization that spurred Brett to want to begin exploring relationship consulting. Brett became addicted to understanding the inexorable highs and lows of relationships. That illogical streak that turns even the most rational people to make unconscionable decisions. To his luck there was no shortage of heartbreak in college as his peers were finding themselves. For that reason Brett received tons of face time as he built a reputation around campus for his craft. So what made Brett different from a therapist? Well, the difference between him and the people in the counseling offices were that they called themselves therapists while Brett simply called himself a real, down to earth and relatable guy. That’s how he branded himself to others. He wasn’t someone who wore a suit or was putting people under a microscope. He was a peer going through the exact same issues as everyone else.
Taking that point one step further Brett will even be the first to admit that he had a rough relationship in college that got the best of him. Going through it he felt like he had hit rock bottom and there was no way out. To his friends he was a broken record that could not stop over analyzing the situation. In his own way of overcoming his frustration and heartache Brett channeled those hours of thought into a constructive way to help others. For that very reason though that’s why Brett considers himself relatable. He has been on both sides of the advice spectrum more than once now. He understands that feeling of heart wrench where you wake up and literally don’t want to eat anything and you have to sit down and pretend to others like everything is normal. Brett understands that completely and loves to remind people that they aren’t alone in feeling that way.
It’s also why Brett’s unconventionally branded service comes with an even more unconventional price tag. In his own words he said that he “began offering his services to anyone that needs help in a relationship. He doesn’t charge a set rate because he would rather have his clients pay him what they think he deserves. In his opinion, no one that is emotionally, physically or psychologically damaged from a relationship should be denied help due to their financial standing.”
With that little distinction that’s how Brett likes to promote with his service. He wants people to know that he isn’t just there to collect a paycheck. He genuinely enjoys spending time with people. Again, in his words, he says that Love Fucking Sucks is “a relationship consulting service for anyone that feels underrepresented in this industry, particularly millennials. It’s for people that like getting results in unconventional ways. I plan on growing myself as a person in many ways. I am constantly reading self-help books. I always try to look at my personal conflicts and disagreements with others empathetically. I always ask myself, “am I being the best person that I possibly can be?” That’s why in his mind embracing his lifestyle isn’t just a nine to five for Brett. It’s a reality he wants to live in. His highs come from seeing the light switch turn on in someone he is helping when they have that “aha” moment.
One recent example Brett shared was when he was helping a middle-aged female client based in the Midwest:
“I was working with a therapist based in Indiana who was really struggling to get over a breakup. After speaking to her extensively, I realized that she didn’t even really like the guy she was dating. He continually disappointed her and made her feel bad about herself. Her main problem was being 40 years old and single as she feared that she would never get married. What I knew, and she eventually realized, was that she wasn’t happy and in love with herself. She was identifying as a single woman that needed a man to make her happy. Once she realized that she can’t expect anyone else to love her until she loves herself, everything changed. She learned to appreciate her alone time, rather than self-loathe about it. She took a trip to Paris alone and had a blast. She started dating a positive guy that treated her well. She told me that her sessions with me changed her life.”
When Brett feels that he is at his strongest is when he can boil the aspects of love down to help others succeed. His way of getting there certainly isn’t the mainstream but it is that unfamiliar approach that has such a sweet allure to it. He takes a fresh stance on an age old profession. He then deconstructs the whole notion of therapy and rebuilds it in his image. Then finally to top it off he blends in a real human element to it. Voila! You have Love Fucking Sucks. A service where you get a guy who cares enough to stay up until the wee hours of the night just to hear your story. It certainly can be unconventional but in an era where accessibility is everything and human compassion is at a premium Brett offers both. He even does so at a flexible rate. For him it isn’t about himself or his problems or anything he has to atone for. It is about the people he wants to actually make a difference with. That’s why his mantra is that timeless adage saying “you miss 100% of chances you don’t take” because he believes that if you take a chance on him and he takes a chance on you that you both will end up learning something about life. For Brett that’s all he wants. He wants to learn and help others grow. Most importantly though, Brett simply wants to make a difference.