If there is a problem that does not have the pope Francisco, it is the communication. From the very day of his election three years ago now, Jorge Mario Bergoglio was able to back up his words with consistent images. He spoke of his desire for a “poor Church and the poor” while he wore a worn-out shoes and wore a simple silver cross. To cry out against “globalization of indifference” went to Lampedusa, the island of pain, so far from Africa and Europe. Black armored Mercedes replaced by a simple blue Ford Focus, and when you go traveling, it does carrying his own suitcase. When asked why, I replied, surprised: “What’s strange? Get used to simplicity. ” The news that, from day 19, the Pope will have an account on Instagram could almost be read backwards: Instagram is incorporated into the cause of the Pope.
Last February, Kevin Systrom, CEO of Instagram, did the same as many heads of state Barack Obama -from Raul Castro through the King of Tonga or personalities of all types and condition pirran to do: visit the Pope and take a picture with him. As the president of the United States, the moral leadership of Jorge Mario Bergoglio and beyond the borders of Christianity said. Hence his speech, either against inequality or for the care of the planet, they have been incorporated personalities that, until now, were diametrically opposed to the Vatican, though it is fair to say that even the Vatican appeared many times in the antipodes of Christianity. Bergoglio has set foot on earth, and the earth today social networks play a decisive role.
So, just as he inherited from Benedict XVI’s account -the Twitter in eight languages Spanish, @pontifex_es, has more than 11 million followers, from March 19 it will also have an in with Instagram Franciscus name. Clearly it not is Bergoglio who walk to and fro with a phone taking pictures. On the way back from his trip to Ecuador, Bolivia and Paraguay, and he acknowledged that he belongs to another generation. Aboard the papal flight, a journalist from the agency Efe asked what he thought of selfies, the Pope gave a big laugh and said: “What do you think is another culture I feel a great-grandfather Today, a large police.. was about 40 years, told me: I make a selfie And I have said. but you’re a teenager … Yes, it’s another culture, but respect. “